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On May 15, 2024, PT. Inasentra Unisatya held an “Innovation Day” event that focused on the latest developments in the candy industry. This event is the main highlight for the company to show their commitment to presenting innovative products that are not only delicious but also healthy and full of nutrition. This event is the result of the company’s collaboration with PT. DPO Indonesia and Beneo, industry experts who were invited to share insights and experiences.

Innovation Day aims to encourage a culture of innovation in the organization. In a highly competitive industry, and as a company, we will continue to present new product innovations that are interesting and in accordance with consumer tastes.

In this session, PT DPO Indonesia and Beneo presented various new candy variants that are currently trending and several variants that are being developed by the R&D (Research and Development) team of PT. Inasentra Unisatya. These products include candies with unique flavors, such as a combination of exotic fruits, as well as candies with additional nutrients such as vitamins and fiber to support a healthy lifestyle.

One of the main focuses is innovation in the taste and texture of candy. By leveraging the latest technology, the company is able to create a richer sensory experience. For example, candy that explodes in the mouth or candy with double layers that provide a variety of taste sensations in one bite.

This Innovation Day is a catalyst to encourage a spirit of collaboration and creativity across all parts involved in the company. By involving employees from various divisions, this event helps strengthen team bonds and fosters a sense of pride in their contributions to producing innovative products.

In addition, this event also provides the company with the opportunity to hear direct input from customers and business partners. Thus, the company can be more responsive to changing market needs and continue to be at the forefront of the candy industry.

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